Getting started

This is the order most people set Kicklace up in. It takes about ten minutes.

1. Make your workspace

Go to kicklace.com/signup and leave your email. We send you a link. Open it, say what your business is called, and your workspace is ready. There's no password to pick, and nothing is charged. We'll also email you when there's something new worth showing; each email has a one-click unsubscribe, and Account → Preferences has the switch.

2. Name your website

Setup opens on Your website. Paste your site's address and Kicklace reads it while you watch: what you sell, what the site is built with, and the forms and buttons on it.

Nothing on your site changes. Kicklace only reads it.

3. Install the tag

The Install step gives you one line to put on your site. We call it the tag. It goes in the <head> of every page, and the screen says where that is for your site, whether it's Squarespace, Wix, WordPress, Webflow, Shopify, Framer, Carrd or your own code. Your website and its forms has every one.

The screen turns green when your first visit arrives, so you know it works.

If a form from another tool is on your site, like HubSpot or Mailchimp, Setup offers to move you off it. Moving from another tool says how.

4. Add connections

The Connections step is optional. Connect Stripe and payments land on the right person. Connect Google Calendar and meetings do too. Skip anything you don't use.

At the bottom you can let Michael from Kicklace in for an hour, to set things up with you. A bar on every screen says he's in, with End now. Sending, deleting and disconnecting stay with you, and after the hour nobody from Kicklace can get in again unless you let them.

5. Make your map

Open Lifecycle. The first time, it walks you through three screens:

• Road. What you sell, a few lines about your business, and the stages your customers reach. Kicklace offers stages from what it read on your site. Rename them in your own words.
• Side roads. Things that happen off to the side, like a refund or a failed payment.
• Emails. Kicklace writes your first emails, in your voice, from what you told it.

Press Use this map. You can also start from a sample and change it. The Lifecycle has the rest.

6. Switch on your first email

Nothing sends until you switch it on. Open an email on the map, read it, change what you want, and press Send test to see it arrive. When it reads right, switch its sequence on. Kicklace first shows you who would have got it over the last 30 days.

From then on it goes to each person who reaches that stage, once.

7. Send from your own address

Until you verify your own domain, Kicklace sends your email with your name on it, up to 50 a day. With your own domain you send from your own address, and Settings → Sending walks you through it. Email has the details.

Replies go to your own email address. Once you send from your own domain, they can come back into Kicklace's Mail instead. Replies and your inbox says how.