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Compared

Kicklace vs PostHog

PostHog is for product analytics: what happens inside your product. Kicklace is for the customer record that connects the visit, the account, the billing and the lifecycle.

What PostHog is

In PostHog's own words, put into ours, from their own site.

PostHog is a product analytics platform for engineers. Its own site names product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking, heatmaps, a CDP and AI observability, all in one place, with SDKs you put in your product.

It answers questions about the product: which screens people reach, where they drop out, whether the new thing is better than the old thing, and what broke.

Read it from them: posthog.com

What Kicklace is

The one sentence, and what it means beside PostHog.

Kicklace is an AI-powered CRM and customer platform for micro SaaS companies. It answers a different question: not what happened inside the product, but who the person is and everything that has happened to them.

PostHog is for product analytics. Kicklace is for the customer record — the one thing that connects the anonymous visit, the account, the billing and the lifecycle, and that you can then write to, follow up with, and act on.

Side by side

What each one is for, rather than a list of ticks. A tick list written by one of the two sides is an argument, not a fact.

Who it is forKicklaceSmall software companies — a product run by one person or a few, whose customers arrive on their own through a website, a sign-up and a checkout.PostHogEngineers and product teams shipping a product, measuring it and experimenting on it.
What a record isKicklaceOne person, from the anonymous first visit to the email address, the account, the subscription and the purchase — one record across devices, with the first source they came from kept forever.PostHogAn event stream, and the person or session behind it, for analysis.
How a stage movesKicklaceWorked out from what the person did. An event arrives and the stage moves; nobody drags a card to keep it true.PostHogThere are no lifecycle stages to move; a funnel or a cohort is worked out from events when you ask.
Where the data comes fromKicklaceA script tag on your website, one npm package in your server, and doors that need no code of yours: Stripe, Clerk, Kinde, Vercel, GitHub. Email in and out lands on the record too.PostHogTheir SDKs inside your product and your site, plus a CDP to move data around.
What the AI doesKicklaceCharts from a question, automations written in plain English, a paragraph on every record, and an assistant inside the app. One switch turns all of it off, every plan has a daily allowance, and the model itself never sends: it drafts, or it asks.PostHogTheir own site names analysis over your product data, and AI observability for products built on models.
How follow-up worksKicklaceOne sentence: when this happens, wait, only if, then do this. Email goes only to people who agreed to that list, with the words they agreed to stored beside them.PostHogTheir own site names surveys and workflows inside the product.
What it costsKicklacePlanned. Nothing is charged yet, and the pricing page says so.PostHogSee their pricing page.

Which to choose

Theirs first, because most of the time the honest answer to a comparison page is the other product.

Choose PostHog if…

Choose PostHog if the question is what people do inside your product: event funnels inside a screen, session replay, feature flags, experiments, heatmaps, error tracking. Kicklace has none of those and will not pretend otherwise.

Choose Kicklace if…

Choose Kicklace if the question is who the person is and what to do about them: the visit that became an account, the account that started paying, the email they agreed to receive, and the follow-up when they go quiet.

They answer different questions, and nothing stops you running both — the tag on your site and the SDK in your product are not the same job.

Questions

Can Kicklace replace PostHog?
No. There is no session replay, no feature flags, no experiments and no heatmaps in Kicklace, and there is no plan to add them. If those are the questions you have, PostHog answers them and Kicklace does not.
Does Kicklace do analytics at all?
It has charts, built by asking for one in words or by hand: counts, sums, rates, funnels over your own lifecycle stages, cohorts by the week somebody arrived, retention by month, and where people came from. They count people, events and money on your own records rather than clicks inside a screen.
Can I run both?
Yes, and the two are not doing the same job. PostHog's SDK sits inside your product and measures it; the Kicklace tag sits on your website and the Kicklace package sits in your server, and together they build one record per person that you can then write to and follow up with.
Where does Kicklace get its data from?
A script tag on your website, an npm package in your own server, and doors that need no code of yours: Stripe for payments, Clerk or Kinde for sign-ups, Vercel for deployments, GitHub for sponsors and issues. Email you send and receive lands on the record too.

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