Kicklace, an AI-powered CRM for micro SaaS
CRM for solo founders
Stages come from what people did, not from what you remembered to update. The brief, the noticing and the AI are all off until you switch them on, and none of them can send anything to anybody.
A CRM for one person
The problem with a CRM when you are on your own is not the price. It is that everything in it is something you have to remember to do.
So Kicklace works the other way round. Stages come from what people did, not from what you updated. The follow-up is a sentence you read once and switch on. The two things it does while nobody is looking — the morning brief and the four rules that notice — are off until you switch them on; the AI that drafts is on by default and off with one switch under Settings → General; and none of them can send anything to anybody.
The Founder plan is the one this page is about: a planned $9 a month for one person, with unlimited workspaces, so a second product costs nothing. Nothing is charged yet — billing is not live, and early customers use Kicklace free while we build it with them. See pricing.
One email at eight in the morning
The brief: what happened yesterday, what is waiting for you, and what moved — in your workspace's own timezone.
- Who joined, and who went quiet — named the morning they cross the fortnight line, not every morning after it. Both are people who left an address, because a browser that read a page belongs on a chart rather than in a list of names.
- What is waiting for you: approvals to decide, and drafts somebody — or something — has already written for you to send.
- What moved: the number tiles on your dashboard that compare with the period before and did not stay put.
- When AI is on, two sentences of lead over exactly those facts and nothing else — the model is shown the worked-out sentences and told never to add a number or a name. The facts go out either way, so the brief is never worse for the model being off.
It lands in the bell, in your Slack channel if you have one, and by email if you ask for it on your profile — with a link in every one of those emails that stops them, with no signing in. And a workspace with nothing to say gets no brief, which is the part that decides whether you keep reading them.
Four things it notices
Not a model looking for patterns. Four rules with names, each one a plain query, each one silent when it finds nobody.
- Read your pricing twice
- Somebody with an email address read a page whose title says pricing, twice in a week, and nobody has ever written to them.
- Signed up and never got started
- An account made a week ago that has not done the first real thing in the product yet.
- Cancelled and nobody wrote back
- A subscription cancelled this week with no email out to them since.
- A reply nobody answered
- Their last email to you is more than two days old and is the newest thing in the conversation.
A rule that finds people writes one notice and puts one task on your list per person, due today, capped at ten a day and never written twice for the same person. Where the workspace already has the email for it, the notice names it, and a rule that found one person links straight to the composer with those words in it.
Each has its own switch under Settings → General, so a rule that is not how you work is one you turn off rather than one you learn to ignore.
The AI does the admin, and you do the sending
Every automation says which of three it is, so autonomy is something you grant one sentence at a time.
- Drafts only. Nothing in it emails a person. It classifies, summarises, fills a blank field, writes a note, puts a task on your list, or leaves a reply in the composer for you to finish.
- Proposes, you approve. It emails people and it is not switched on yet: activating it is the approval, and the question it asks first says exactly what will go to whom.
- Runs alone. It emails people and you have switched it on. That is a decision you made, printed on the automation, rather than a setting somewhere else.
The same line runs through everything else. Ask Kicklace — the assistant inside the app, on ⌘J wherever you are — can look people up, run a report, write notes and tasks and set the workspace up, and the three acts that leave the building are the three it can only propose: sending an email, destroying something, and cutting a key loose. Those land on an Approvals page as one sentence with one button, because a sent email cannot be recalled and a deleted record cannot be restored.
Where the work actually lands
A task, the bell, and the room you are already in.
Tasks are the thing that survives a busy week. A notification is read once; a task is still there next Tuesday, with the record it is about beside it. An automation can write one, the noticing rules write them, and completing one writes a line on that person's timeline.
Where Google is connected, a task with a date can also sit in your own calendar — it is your calendar and nobody else's, the event invites nobody, and completing the task takes it out again.
And Slack, if that is where you already are: one webhook address pasted once, and everything Kicklace would tell the people who run the workspace is posted to that channel as well — a reply arriving, a bounce, a broadcast finishing, a draft waiting, somebody joining. It only writes. It reads nothing there and takes no instruction from it.
Questions
- Will it email my customers by itself?
- Only where you have switched on an automation that sends, and switching it on is the approval — the question it asks first says exactly what will go to whom. Everything the AI does is a draft or a proposal: sending, destroying and cutting a key loose are the three acts it can only ask for.
- What if I do not want an AI in my CRM?
- Leave the switch off. The four noticing rules are plain queries and never ask a model; the brief still goes out with its facts and only loses its two sentences of lead; and stages, automations, lists, charts and emails all work with no model at all.
- Do I get an email every morning?
- Only if you ask for one on your profile, and only when there is something to say — a workspace with nothing to report gets no brief at all. Every one of those emails carries a link that stops them, with no signing in.
- How is this different from a to-do list?
- The tasks arrive with the person attached, and they are written by something that noticed: a rule that saw the same person read your pricing twice, an automation, a reply nobody answered. Completing one writes a line on that person's timeline, so the record is the history rather than a second thing to update.
- Can I run more than one product on the smallest plan?
- Yes. Workspaces are unlimited on every plan and the plan is measured in the people who can sign in, so a second product costs nothing. Nothing is charged yet in any case: billing is not live.
Read next
Join the waitlist
We are onboarding one company at a time. Leave your email and we will let you know when your workspace is ready.