Website traffic but no customers? What to do with your visitors

What do I do with the people who visit my website?

You can follow up with a visitor only after they give you an address, through a form, a sign-up, a waitlist or a booking. Everyone else is a browser with no name, so the work is to give more of them a reason to leave an address and to have the right email ready when they do.

Why can't I just email the people who visit?

A visit does not say who someone is. A page view carries the page, where the visitor came from and a browser, and it carries no name and no address. Kicklace's tag records exactly that, sets no cookies, and never tries to work out a person from a browser fingerprint or an IP address, so the people who never give you an address stay anonymous.

How a visitor becomes a person

They give you an address, and there are four ordinary ways to ask for one.

• A signup form, such as a newsletter, a free guide or a waitlist, where they agree to hear from you.
• An enquiry form, such as contact, a quote or a demo request, where they write to you first.
• An account, when they sign up for your product.
• A booking, when they pick a time for a call.

One line in the <head> of your pages, the tag, lets Kicklace hear all four (your website and its forms has the steps for every site builder). When someone gives an address from a browser the tag has already seen, the visits that browser made become part of the person. You can then see which page they first came in on and where they were sent from, and the earliest visit stays as their first touch for good (one person, however they arrive).

The email that follows

What goes out depends on how they came in, and each has a page of its own.

• They wrote to you through a form: follow-up emails for leads from your website, the first within minutes.
• They joined a waitlist: what to email your waitlist.
• They made an account: a welcome email, and activation emails if they stall.
• They have an account and never pay: free trial users not converting.

If you are not sure what your own welcome should say, paste your site's address into the welcome email generator. It reads your public pages and writes the stages and the first emails in your site's voice, ready to copy, with no sign-up.

Where your visitors leave

Your Lifecycle map has a Visitors stage. A visitor nobody can name stays on it for 30 days after their last visit, and the ones who came back are listed first, with the page each was last on. The stage's card says how many left without getting in touch and which page most of them were last on, and it gives you your form to copy onto that page. That page is the first place to put a way to leave an address (the Lifecycle).

Kicklace does not bring visitors to your site, and it does not tell you who the anonymous ones are. It works with the people who do give you an address, which is the part you can write to.

Nothing sends until you switch it on, and before you do, Kicklace shows who would have got each email over the last 30 days. Kicklace is free up to 1,000 contacts (pricing), and the demo shows the map on your own site with no sign-up.

FAQ

How do I convert web traffic to customers?

Get an address from the visitors who are interested, then write to them: a welcome when they sign up, a follow-up when they write to you, an update when they are on your waitlist. Kicklace hears the form or the sign-up through one line on your site and sends those emails once you switch them on.

How to convert website visitors into customers?

The email is the second half of the job, because a visitor has to leave an address before there is anyone to write to. Kicklace shows which page they leave from, and that is where to look first.

How to get more customers from my website?

Make it easy to sign up or get in touch, and answer quickly when someone does. Kicklace does not bring more visitors, so it helps with the ones you already have.

Why is my website getting traffic but no conversions?

There are many reasons, and some of them are about the page rather than about email. The Visitors stage shows which page people leave from, which is the place to start looking.

How to get the email address of my website visitors without annoying them by forcing registration?

Ask on the page most visitors leave from, ask for the address and nothing else, and say what you will send. When a signup form shows the sentence they agree to, Kicklace keeps it word for word beside their address.